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With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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CBS CEO Les Moonves said that NBC’s decision to put Jay Leno on in prime time will help his company’s bottom line. “We were the No. 1 network at 10 o’clock last year,” Mr. Moonves told analysts and investors during CBS’ quarterly earnings conference call Thursday. He estimated that CBS took in 38% of...
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Thu, May 7 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, NBC, Syndication, Jay Leno, Earnings, Les Moonves
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Google has teamed up with professional content companies including CBS and MGM, to offer long-form movie and TV content on the Web video giant YouTube. Among the studios and content creators already on board are Crackle, Lionsgate, Starz, the BBC, among others. Programming from these partners will appear...
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Investment firm Sanford C. Bernstein on Wednesday released a new pessimistic report on media company earnings. “The recent run-up in media stocks suggests investors are looking past the horrid near-term trends to a happier place off in the horizon,” said analyst Michael Nathanson in a report. “However...
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Wed, Apr 8 2009
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Filed under: Broadcast, Cable, Digital, Advertising, CBS, Viacom, Syndication, Research, Earnings, Time Warner, News Corp., Economy, Walt Disney Co.
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The NCAA Men’s Basketball Tournament is March Madness for marketers, too. TNS Media Intelligence estimates that over the past 10 years, 300 advertisers have spent more than $4.2 billion on CBS’ coverage of the road to the Final Four and the ultimate college hoops championship. “As a sports marketing...
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Automaker Infiniti has become the exclusive sponsor of college basketball in the Big Ten and SEC conferences. It also has signed new multimedia ad deals with ESPN and CBS. ESPN will air an “Infiniti Pre-Game Showcase” before key games, and Infiniti ads will get prominent placement on ESPN.com on Saturdays...
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The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
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Sun, Feb 8 2009
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Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
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CBS is pushing forward with its annual upfront presentation to advertisers. The network has locked in Wednesday, May 20, for its dog-and-pony show, CBS sales chief Jo Ann Ross said. As per recent CBS tradition, the event will take place at Manhattan’s Carnegie Hall. “We have a real great season-to-date...
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Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
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Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
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For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
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Sun, Dec 14 2008
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Filed under: Broadcast, Cable, Digital, Fox, Emmys, DTV, Advertising, CBS, NBC, YouTube, Google, Viacom, Syndication, MSNBC, The Doctors, Katie Couric, CBS Evening News, Print Edition, Ben Silverman, Web Video, TV Ads, CNN, Kevin Martin, Project Runway, Friday Night Lights, Dr. Oz, DirecTV, American Idol, Dr. Phil, Oprah, Bill O'Reilly, Sumner Redstone, Chris Matthews, Rosie Live, Larry King, Oscars, Subchannels, Grammys, Harvey Levin, Ellen DeGeneres, John Roberts
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David Letterman’s “Late Show” on CBS joined the trend of “live” commercials Thursday night with one of Dave’s sidekicks providing a tour of a new Mazda 6. Just before the nightly "Top 10 List," Letterman presented a "special message from Mazda." A video featured “Late Show” announcer...
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A John McCain campaign Web ad that used a clip of CBS News anchor Katie Couric to chastise Democratic candidate Barack Obama has been pulled by YouTube, because of CBS’ copyright complaints. Campaign officials did not immediately return a request for comment, but the YouTube page that had contained the...