Add another measure by which CBS has emerged as the top-rated network. According to an analysis by Magna Global, the media intelligence arm of Interpublic’s Mediabrands unit, CBS also is leading the broadcast networks in C3 commercial ratings. That’s important because advertising is bought and sold based...
Most of the top shows in program ratings are also the top shows when measured by commercial ratings, the yardstick used by ad buyers to guarantee their spots are being seen by the number of viewers they bargained for. The following chart shows commercial ratings, or C3, for the first week of the new...
One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates...