NBC Universal said its ad revenue haul for the Beijing Olympic Games has topped $1 billion, a new record. “We’ve always said that the Olympics is one of the most powerful properties in all of television,” said Seth Winter, senior VP of sales and marketing at NBC Sports & Olympics. “While we are thrilled...
It’s official. Barack Obama’s campaign will be among the TV sponsors of NBC’s Olympics coverage. In the first significant network TV buy by any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads...
NBC Sports says it’s nearing the end of its Olympic ad sales marathon, with 90% of its commercial inventory sold. While executives with experience selling big-ticket sports repeat the adage that the last 10% is the hardest, Seth Winter, senior VP for sales for NBC Sports & Olympics, said the Beijing...