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Federal Communication Commission Chairman Kevin J. Martin used his last agency meeting as chairman to announce he will leave the commission, rather than staying on in the Obama administration. Mr. Martin’s departure was expected, but he had previously declined to disclose his plans. President-elect Barack...
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The Business of Television
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News
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Thu, Jan 15 2009
Filed under:
Filed under: Broadcast, Cable, Digital, Advertising, Syndication, Barack Obama, FCC, Kevin Martin, Politics, Julius Genachowski
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The Ad Council is launching its first ad campaign of the new administration–a campaign featuring President-elect Obama and urging volunteerism. The Presidential Inaugural Committee and the Ad Council formally announced the “Step Forward” campaign today. The English version of the TV and radio ads feature...
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It turns out President-elect Barack Obama’s half-hour network TV campaign advertisement, which drew rave reviews and an audience of 33.5 million viewers, came together in little more than a month. Now that the election is over, production details of the Oct. 29 ad are coming out and they are again demonstrating...
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Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues. Most of those...
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A historic presidential campaign is ending with a blitz of negative ads and a surge in spending by the presidential candidates, but a surprise shortfall in spending by independent groups. It’s also ending with the unexpected emergence of Georgia, North Dakota and Arizona as battleground states and intense...
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Barack Obama's presidential campaign is taking the unprecedented step of launching its first advertising in rival John McCain’s home state of Arizona. Obama campaign manager David Plouffe announced the advertising buy this morning, saying the campaign also would relaunch advertising in Georgia, where...
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As the presidential campaign moved into its closing weeks, negative ads continued to dominate the airwaves. But Barack Obama’s ads have turned more negative while Republican John McCain has mixed in some positive messages to his earlier all-out-attack strategy. A study from the University of Wisconsin...
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More than 33.5 million viewers turned in to see Sen. Barack Obama’s paid political advertisement last night, which ran on seven networks in prime time, including NBC, Fox, CBS, MSNBC, BET, TVOne and Univision. The total beats the last political advertising prime-time buy from Ross Perot, who bought airtime...
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More households tuned in to see Sen. Barack Obama's half-hour political advertisement on NBC than on any of the other major broadcast networks that ran the ad last night. NBC drew a 6.7 rating/11 share in households of 56 metered markets, according to preliminary Nielsen Media Research data. The...
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It’s turning out that Democratic presidential candidate Barack Obama’s fundraising advantage over Republican John McCain isn’t just fueling more Obama ads—it’s also fueling longer Obama ads. As the Obama campaign continues to expand its purchases on national network and cable TV—including time on NFL...
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Major League Baseball has moved back the scheduled start time of game six of the World Series so Fox can join CBS and NBC in airing a half-hour Barack Obama advertisement on Oct. 29, network and league sources said. A network spokeswoman confirmed the buy and said MLB had agreed to the network’s request...
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Barack Obama’s purchase of a half hour of advertising time on CBS will cost his presidential campaign about $1 million, television-buying sources said. A similar purchase of time on NBC may cost about the same, people familiar with the matter said, bringing the tab for the half-hour purchase to $2.5...
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Democratic presidential candidate Senator Barack Obama purchased 30 minutes of time on CBS and NBC during prime time and is in talks to purchase spots on other networks, people familiar with the matter said. The 30-minute ad will air from 8 p.m. to 8:30 p.m. on Wednesday Oct. 29. It’s the first political...
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It is apparently official that this year’s political ads in the presidential race are more negative that those that ran four years ago—at least the political ads from the candidates themselves. The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign...
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Look out below. John McCain’s success at increasing his poll numbers and controlling the presidential campaign’s agenda after the GOP convention appears to bode a far more negative tone in TV political ads in the campaign’s final two months. The change was already becoming apparent late last week as...