The American Federation of Television and Radio Artists and the Screen Actors Guild have reached a tentative contract agreement with the American Association of Advertising Agencies and the Association of National Advertisers. The new three-year deal, agreed upon unanimously, includes $36 million in...
A new survey found that marketers cut budget more sharply than previously predicted. The Association of National Advertisers found that 37% of marketers say they plan to reduce budgets by more than 20%. When they were surveyed in August, only 21% of those responding expected such deep cuts. More than...
Advertising groups are adding their support to requests that Congress delay the digital TV transition. In a statement today, as the House prepares to vote on delaying the DTV transition, the Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising...
Want to know what advertisers are thinking? The Association of National Advertisers took a poll of the 1,200 members attending its annual Masters of Marketing conference last month, asking about their plans for strategy, budgeting and tactics as the economy and markets grow more troubling. Here are the...