TV’s top-rated show, “American Idol,” also topped the Content Power Ratings list put together by media buyer Optimedia US. The list, released Thursday, also held some surprise shows. To create the Content Power Ratings rankings, Optimedia factors in TV audience, Web and mobile viewing, viewer involvement...
The most-watched commercials in homes with TiVo digital video recorders appeared during the top-rated show, Fox’s “American Idol,” according to TiVo’s StopWatch services. Movie ads also show up on TiVo’s list of ads that encountered relatively little fast-forwarding. The list of the top 10 spots from...
For television, there seem to be more questions than answers as 2008 comes to a close: How many industry pros will lose their jobs? How long will the recession last? How badly will the advertising market that is TV’s lifeblood falter? Wave after wave of anxiety-provoking headlines don’t help matters...
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Sun, Dec 14 2008
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