TO: Our advertisers FROM: CBS, Fox, ABC, NBC and the CW RE: This year’s TV upfront You’ve been singing the same song for months: Money is tight. You want price rollbacks. You’ve got no reason to put down cash early when scatter looks so cheap and is so readily available. So, yeah, we realize this upfront...
A look at the top advertisers on national television in 2008 finds just one company, packaged goods giant Procter & Gamble, among the top 10 spenders in all three major TV programming categories—broadcast, cable and syndication—according to data gathered by the Nielsen Co. In fact, P&G was the...