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Now that the election's over and Sen. Barack Obama is the president-elect, the real fighting can begin. With the Democrats riding to victory with promises of change, it's a safe bet the next Congress and administration will look to make a mark on advertising and marketing issues. Most of those...
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New data from the Nielsen Co. finds that while Barack Obama has run more local TV spots than John McCain, the presumptive Republican nominee has placed more national cable TV ads than his Democratic counterpart during June and July. Nielsen surveyed ad numbers and online buzz for each candidate as the...