While auto and pharmaceutical industry spending was down for the first nine months of 2008, the top 10 categories were up as a group, according to figures from the Nielsen Co. Posting an especially big gain was direct response, with companies including Guthy-Renker, Rosetta Stone and Allstar Marketing...
The top 10 advertisers reduced their spending by 0.2% during the first nine months of 2008, compared with a year ago, TNS Media Intelligence reports. Among the top 50, spending dropped 2.1%. The following chart shows that among the top 10 spenders, six cut their ad spending and four spent more. Top 10...
The economic crisis continues to wreak havoc on the auto industry’s advertising spending, a Nielsen Monitor-Plus report reveals. The Big Three American car manufacturers all posted negative advertising growth in the first half of this year compared with 2007. Both Ford and Chrysler spent 22% less on...
Ad spending dropped 3.7% in the second quarter of 2008 from the same period a year ago, the biggest quarterly drop since 2001, according to figures released Wednesday by TNS Media Intelligence. For the first half of the year, ad spending in all measured media was down 1.6%. First-half ad spending in...
Ad spending on U.S. broadcast TV dropped 6% during the first half of 2008 compared to the same time period last year, a new report from Nielsen Monitor-Plus reports. The big difference between the two time periods: the Writers Guild of America strike that crippled Hollywood and the second half of the...
New-media research firm eMarketer revised its online-video ad spending projections downward, saying advertisers will spend $505 million this year. That’s only about a third of the firm’s previous prediction of $1.4 billion in ad spending. The firm said the drop comes from a change in methodology. eMarketer...
It’s not just going to be ad spending on the presidential race that swells TV station coffers this summer and fall. Revenue from the congressional races also is starting to tally up at the cash register. Democrats’ success at raising money this year has resulted in some early TV purchases, with the most...