The NBA is having an All-Star year heading into All-Star Weekend on TNT. Advertising during what has become a four-day television extravaganza is about 90% sold out, according to David Levy, president of Turner Sales and Turner Sports. PUTTING UP NUMBERS Thanks in part to brand builders like LeBron James...
A year after the Golden Globe Awards were disrupted by the Writers Guild of America strike against the Alliance of Motion Picture & Television Producers, NBC expects the awards show to be a hit again with sponsors as well as viewers. Last year, NBC had to forgo a reported $15 million in advertising...
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The Business of Television
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Sun, Jan 4 2009
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Filed under: Broadcast, Advertising, NBC, Target, Print Edition, Ad Sales, AT&T, Economy, Citicorp, L’Oreal, Kraft, Golden Globe Awards
Prodded by clients struggling with the recession, media buyers are asking television networks to roll back advertising prices, both in the current scatter market and for ad time booked during the 2008 upfront. Network executives, while sympathetic to their clients’ problems, say there’s enough demand...
NBC continues to reap the benefit of the Phelps effect, adding another $15 million to its already impressive Olympics ad sales total. The network said Tuesday that it sold the extra ad inventory within the last week. Add in $10 million it sold in the first couple days of the Games, and NBC has increased...
NBC said it has sold an additional $10 million in Olympic advertising time this week. That builds on the $1 billion in sales the network rang up before the games began last Friday. With its early ratings soaring, Olympic programming is more than meeting the guarantees NBC made to its advertisers, according...
NBC Universal said its ad revenue haul for the Beijing Olympic Games has topped $1 billion, a new record. “We’ve always said that the Olympics is one of the most powerful properties in all of television,” said Seth Winter, senior VP of sales and marketing at NBC Sports & Olympics. “While we are thrilled...