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With the television industry slogging through the worst economy in decades, the broadcast networks put their best foot forward at the upfront, then braced for long negotiations with media buyers and advertisers. “I’m surprised by how normal everything felt,” said one veteran buyer, noting the presentations...
Posted to
The Business of Television
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News
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Fri, May 22 2009
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Filed under: Broadcast, Fox, ABC, Advertising, CBS, NBC, The CW, Print Edition, Upfront, Ad Buys
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Like Fox on Monday, ABC on Tuesday went before advertisers and media buyers to pitch the mighty power of broadcast TV and show off some of the new shows that will be on its fall schedule. “Television is the strongest advertising medium available today,” said Anne Sweeney, president of ABC Media Networks...
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ABC is making some big moves in the fall, launching an all-new comedy night and slotting buzz drama "Flash Forward" in the key 8 p.m. Thursday time slot. Other big plays include a new Mark Burnett reality show, "Shark Tank," Tuesdays at 8, as well as the shift of "Ugly Betty"...
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With the majority of the networks’ upfront presentations still a few weeks away, it’s difficult to predict when advertisers will start spending on television and online buys. But digital executives at most of the broadcast networks are optimistic that online sales will be a bright spot this year. If...
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Broadcast is firing back at cable networks that are trying to take a bigger slice of the upfront advertising pie. Reacting to bold statements from cable executives that advertisers are overpaying when they buy commercials on the broadcast networks—and buyers who predict that money will move away from...
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Harsh economic times, coupled with the surge of content distribution across multiple platforms, may have you wondering if network branding still matters. Network executives cutting budgets may find themselves asking what is truly necessary. In tough economic times people want to escape, and what your...
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ABC sold 26 minutes of advertising time for about $72 million in its Feb. 22 Academy Awards broadcast, the most since 2004, TNS Media Intelligence says. The high number of sales came despite General Motors and L’Oreal, two major sponsors, pulling out. “This year’s tumultuous economic climate was both...
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Hyundai is going for Oscar gold. The Korean car company said it will air eight commercials during Sunday’s Academy Awards broadcast on ABC. Longtime sponsors General Motors and L’Oreal reportedly have pulled out of the event, often referred to as the Super Bowl for women because of the large—and largely...
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The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
Posted to
The Business of Television
by
News
on
Sun, Feb 8 2009
Filed under:
Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
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Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping the number of brands sponsoring a particular...
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ABC is slashing the price of an ad in the Academy Awards to $1.4 million—and for the first time the Oscars will accept ads for movies. What’s that? You thought the broadcast always ran ads for films? It might seem so, but motion-picture ads were always banned in the Academy of Motion Picture Arts and...
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Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...
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With financial markets teeter-tottering, this week marks decision time for television advertisers who bought first-quarter advertising. Some marketers have begun to reduce their first-quarter upfront television advertising buys. While up to 5% of quarterly upfront buys generally get returned to the market...
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One week’s worth of commercial ratings left ABC ahead of the pack in terms of the numbers that determine how much ad revenue networks can take in. HEALTHY The ABC hospital drama “Grey’s Anatomy” scored a 6.97 C3 rating. Among adults 18 to 49, ABC averaged a 3.49 C3 rating—a measurement that calculates...
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ABC says that in the first week of the new television season it was the leading network when measured by C3, the commercial ratings used for buying and selling television commercials. ABC says that among viewers 18- to 49-years old, it had a 13% advantage over its rival broadcast networks. ABC’s posted...