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If the American Association of Advertising Agencies named years like the Chinese calendar, this would be the year of the consumer. The 4A’s conference that kicks off in New Orleans this week is being billed as a consumer-centric conference. To deliver on that promise, the 4A’s plans to feature live consumer...
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The theme of this week’s American Association of Advertising Agencies conference in New Orleans will be the consumer, but it might as well be the economy. These days they are one and the same, because the recession is changing all sorts of consumer behavior, perhaps permanently. To better understand...
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An oft-heard phrase in the advertising business is, “It’s all about the consumer.” That will be the mantra at the American Association of Advertising Agencies conference, which is hosting local New Orleans consumers on its panels as part of the trade group’s reality check. “Unlike conferences we’ve had...
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Since online video is one of the few advertising mediums expected to grow this year, it will be a closely watched marketing category. According to eMarketer, Web video advertising spending will rise 45% to $850 million in 2009, a year in which most other mediums are expected to shed value. As a result...