Like Fox on Monday, ABC on Tuesday went before advertisers and media buyers to pitch the mighty power of broadcast TV and show off some of the new shows that will be on its fall schedule. “Television is the strongest advertising medium available today,” said Anne Sweeney, president of ABC Media Networks...
Steve McPherson is fired up. Along with the rest of the TV industry, Mr. McPherson, president of the ABC Entertainment Group, has struggled through tough times during the past 18 months. He’s had to try to develop new hits while slogging through the twin terrors of a writers strike and a collapsing economy...
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Sun, May 17 2009
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Filed under: Broadcast, ABC, Desperate Housewives, Jimmy Kimmel, Steve McPherson, ABC Studios, Print Edition, Lost, Flash Forward, Modern Family
ABC Entertainment President Steve McPherson said he’d like to expand the network’s comedy portfolio by adding more traditional sitcoms to its programming mix. The network once dominated the comedy space with meat-and-potatoes half-hours such as “Roseanne” and “Home Improvement.” But while ABC has had...
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Fri, Jan 16 2009
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Filed under: Broadcast, TCA, ABC, Grey's Anatomy, Jimmy Kimmel, Steve McPherson, Sitcoms, King of the Hill, The Goode Family, According to Jim, Comedies, Shonda Rhimes
ABC Entertainment President Steve McPherson says the upcoming fall season will be important in getting viewers back to watching TV after the writers strike. Mr. McPherson sat down with TVWeek deputy editor and columnist Josef Adalian at the Television Critics Association summer press tour in Beverly...
Jay Leno and Jimmy Kimmel can peacefully co-exist at ABC. That's the word from ABC Entertainment President Steve McPherson, who Wednesday told reporters there's no reason Mr. Leno and Mr. Kimmel can't share the same network. NBC has confirmed that Conan O'Brien will take over "Late...