Walt Disney’s fiscal second-quarter profit fell 46%, with a slight drop in earnings from its media networks unit overshadowed by plunging profit from its studio entertainment and parks and resorts operations. Disney’s operating profit from media networks for the quarter ended March 28 fell 4% to $1.31...
The recession is finally having a deep effect on the national television advertising market. Last week, major media companies reported that marketers have been exercising options to cancel some of the second-quarter commercial time they bought in the upfront. For TVWeek's comprehensive coverage of...
Posted to
The Business of Television
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News
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Sun, Feb 8 2009
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Filed under: Broadcast, ABC, Advertising, CBS, Print Edition, Upfronts, Scripps Networks, Turner Broadcasting, Peter Chernin, Fox Broadcasting, CPM, Economy, Ad Options
Despite troubled times and ratings erosion, many of the broadcast networks are holding firm to the terms of their upfront advertising deals and are unwilling to offer price concessions, according to ad buyers and network executives. Marketers are facing a deadline for reaffirming the second-quarter TV...