Summer Marketing Champs? by The Hot Blog

I made the comment in the last thread that Mamma Mia! was a more impressive marketing effort than The Dark Knight . My case... In one corner, you have a musical, much like Phantom or Rent or The Producers , with a 59 year old woman in the lead, playing...
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Little Miss Hassid? by The Hot Blog

Every time I see this one-sheet, I wonder the same thing. The wig is so obviously a wig... either Oscar nominee Abigail Breslin is The New Julia who dies from cancer at the end of this film or she's playing a Hassidic girl who is marrying very, very...
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Arclight Has Their Own Ideas About How To Sell Tickets To 'The Happening' [Marketing] by Defamer

A...

WANTing To Be The Matrix by The Hot Blog

I don't know whether it's actually the movie or if it's just the marketing, but the new trailer for Wanted suggests pretty clearly that McAvoy is Neo, Jolie is Trinity, Freeman is Morpheus, and the world is still broken while this clique of...
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S&TC Is A Internet Ticket Sale Phenom by The Hot Blog

The MovieTickets.com Top 10 Pre-Sale List of All-Time 1. "Star Wars: Episode III - Revenge of the Sith" 2. "Harry Potter and the Sorcerer's Stone" 3. "The Lord of the Rings: The Return of the King" 4. "Hannah Montana...
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3 Movies Blur Into One by The Hot Blog

Had it occured to anyone else that Baghead seems to be the comedy version of The Strangers and that both seem to be channeling a less outrageous version of Funny Games ? Or is it just me?
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A "So What" For Adults... But Someone Should Be Fired For Stupidity by The Hot Blog

I don't know what the national layout on the new Gossip Girl campaign is. I had noticed something online about an "OMFG" ad campaign, but the initial reaction seemed to be about the sexual images, not the phrase. So as I drove over Barham...
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Bribes To See A Summer Screening? by The Hot Blog

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Harrison Ford Pulls An Ed Norton, Demands Rewrites On A Pro-Bono Ad Campaign [Ad Wizards] by Defamer

newVideoPlayer...
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21, Sight Unseen by The Hot Blog

I was considering Columbia’s March 28 release, 21 , the other day while musing about how movies get made, how releases are handled, what celebrity means, and what sells. This is what I think… and make no mistake, it is from the outside. I haven’t seen...
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At 'Semi-Pro' Premiere, Will Ferrell Hints At Sleestak-Related Things To Come [Fashion] by Defamer

We...
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Two-Face Ready For His 'Dark Knight' Close-Up; Prefers You Shoot Him From The Right [Marketing] by Defamer

Many...
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Warner Bros. Left With A Major 'Dark Knight' Marketing Problem [Marketing] by Defamer

And...
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Film Critic Makes Times With Carmen Electra by The Hot Blog

Click here to see who
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