The Wolverine leak story is pretty much over.
Fox has pretty much done all of the internet containment there is to be done and the geeks who are reviewing are, I guess, mixed negative overall. But this is no Hulk or Batman & Robin, where the majority buzz - from the effects leak in the first case and test screening reviews in the latter - was vicious.
But Fox now faces a different challenge than we have seen in the past... Mainstream Bloggers hanging onto a story like this well beyond its expiration date because they sense heat and because there is so little else out there to write about in the boring spring. Yesterday it was a 2-day-old EXCLUSIVE in EW.com with Tom Rothman telling the magazine what Fox had been happy to put him or others on the phone to say on Tuesday night or Wednesday. Today, NY Mag's Culture Vulture is living up to its name with "15 Reasons Not To Download Wolverine," an excuse to backdoor a somewhat detailed review of the leak while pretending not to be breaking protocol or the law.
I am not so much wagging my finger at these choices as noting the tonal shift and realizing that another month of geek talkbacks is not the challenge for Fox at this point... it's getting people to shut up about the incident until it is rehashed endlessly on opening week.
Read the complete post at http://www.mcnblogs.com/thehotblog/archives/2009/04/wolverine_lives.html