This comes right on the heels of Mamma Mia! passing Titanic as the highest grossing film in UK history.
The Dark Knight reported 3 million units on its first day of release, though like opening day box office, the numbers for both of these films are skewed by internet and retail pre-sales, which are much more significant now than they were just a year or two ago.
The numbers for both films are excellent, though not beyond huge and not likely to crack Finding Nemo's DVD record of 28 million units or even Shrek 2"s 16m - 21.6m units (depends on when they were reporting and how you account for returns).
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Press Release
WORLDWIDE PHENOMENON MAMMA MIA! THE MOVIE TAKES IN “MONEY MONEY MONEY” WITHDVD RINGING IN $30 MILLION ON FIRST DAY
The Most Successful Film Musical of All Time Worldwide Becomes The Must-Have Home Entertainment Title of 2008
Universal City, California, December 17, 2008 – Consumers said “Gimme Gimme Gimme” to Mamma Mia! The Movie, the most successful film musical of all time worldwide, as first day domestic DVD and Blu-ray™ consumer spend totaled over $30 million. Universal Studios Home Entertainment sold over 2.25 million units of the Golden Globe® -nominated blockbuster on December 16, 2008. An unprecedented worldwide box office phenomenon, Mamma Mia! The Movie has already been proclaimed the fastest selling DVD of all time in the U.K. after first-day sales reached 1.6 million units, surpassing the previous decade-long record holderTitanic on November 24, 2008 by over a half-million units, or 50 percent of total sales.
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In the U.K., Mamma Mia! The Movie continued its winning streak, selling 3.2 million units in its first week, beating Titanic's 10-year record by 35 percent. In Australia, the DVD became the biggest DVD release of the past two years, holding the number-one spot for four consecutive weeks. The title is now poised to become one of the continent’s top- five DVDs of all time. It is also Universals’ biggest home entertainment release ever in Germany, with one million units shipped to date. In Nordic territories, the title has broken all industry records to date, with 1.2 million units shipped in its first week.
Read the complete post at http://www.mcnblogs.com/thehotblog/archives/2008/12/mamma_mia_lates.html