What can one say about Sex?
Mighty niche plays are poorly predicted by tracking.
It's not going to quite be The Simpsons, but like The Simpsons, a TV series showed its ability to draw on opening day... even if, in this case, the movie sucks like Samantha.
What's truly remarkable... even if Indy opened on Thursday and even if Sex doesn't follow with similar muscle... is that if Klady's number is right, Sex had a better opening day number than Indy... not to mention Rings: 2 Towers and Bourne Ult.
Indy took, perhaps, a bigger than expected hit this Friday... but as there is little chance that families are going to spend the rest of the weekend at Sex, there may well be an uptick as the weekend progresses.
Universal got the $20m opening for The Strangers... which is about right for that title, even if it was released by Screen Gems, known for releasing those films, and whose campaign looked so much like a SG Special.
Read the complete post at http://www.mcnblogs.com/thehotblog/archives/2008/05/friday_estimate_75.html