They show their Oscar-chasing art film to Fantastic Fest or Butt-Numb-A-Thon, where they know they control the dispensing of opinion, before they show it in less tightly controlled circumstances....
And sometimes, they even get a sweet kiss from a trade blog...
Read the complete post at http://www.mcnblogs.com/thehotblog/archives/2007/09/how_do_you_know.html