MTV, magazine publisher team up for Supervideos
The Business of Music


uk.reuters Until recently, splashy, star-studded videos were reserved for splashy stars — think Kanye West or Lady Gaga. But Supervideo, a new partnership between MTV and Mean magazine publisher Kashy Khaledi, seeks to democratize the format, bringing A-list talent and directors to up-and-coming bands. The first Supervideo, “Pow Pow” by LCD Soundsystem, premiered a few weeks ago [...]

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Posted Sat, Nov 20 2010 6:30 AM by The Music Industry Report
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