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De-gaying movies: Why bother?
Tue, Nov 10 2009 5:00 AM

Due on December 11th, Tom Ford's "A Single Man" is one of the more hotly-tipped Oscar frontrunners. It's got just the right combination of gears in motion: a prestigious literary source (Christopher Isherwood), period production design (the early '60s), and the Weinstein brothers handling the Oscar push. But after paying a reported $2 million... Read More...

by IFC.com - Indie Eye

Filed under: Nine, Weinstein Company, Marketing, A Single Man, Oscars 2010, degaying, Tom Ford, Julianne Moore, Colin Firth

The Wes Anderson Happy Meal.
Tue, Nov 3 2009 9:05 AM

It's expected that a blockbuster like "Transformers: Revenge Of The Fallen" get nonsensical tie-ins like Strawberry-Peanut Butter M&Ms -- junk movies spawn junk food. And we don't squawk in protest at "Twilight: New Moon" band-aids, if only because it takes a certain amount of wit (or, uh, greed) to propose using a vampire's... Read More...

by IFC.com - Indie Eye

Filed under: Wes Anderson, Where the Wild Things Are, Transformers: Revenge of the Fallen, Marketing, Fantastic Mr. Fox, McDonald's, Twilight: New Moon

"Godfather" vodka, for the cinephile drunk.
Wed, Oct 7 2009 11:45 AM

The latest addition to the list of movie tie-ins you never knew you wanted is "The Godfather" Italian Organic Vodka, which American vodka consumers -- $15 million strong a year -- will have the chance to imbibe come April 2010. At last, the legions of Americans who insist "The Godfather" is the greatest movie ever made, no contest, can now... Read More...

by IFC.com - Indie Eye

Filed under: Francis Ford Coppola, The Godfather, Danny DeVito, Marketing, Mel Gibson, Donald Trump, tie-ins, Dan Aykroyd

There & Back: Joel Schumacher.
Wed, Sep 23 2009 4:08 PM

For years, Joel Schumacher's name was one to be hissed out with great venom: despite some nostalgic goodwill from '80s kids for "St. Elmo's Fire" and "The Lost Boys," unleashing "Batman and Robin" on the world made him as ripe a target as Michael Bay. But this weekend, his latest film, "Blood Creek," wasn't... Read More...

by IFC.com - Indie Eye

Filed under: Marketing, The Lost Boys, Batman and Robin, Bad Company, St. Elmo's Fire, Midnight Meat Train, Blood Creek, Ryuhei Kitamura, Joel Schumacher, The Number 23

How to outhype "Avatar."
Tue, Sep 15 2009 4:30 PM

Robert Zemeckis is still trying to make motion capture happen. His upcoming Jim Carrey-starring version of "A Christmas Carol" will be his third made using the process, despite the fact that neither 2004's "The Polar Express" nor 2007's "Beowulf" was an overwhelming triumph at the box office. There's little indication... Read More...

by IFC.com - Indie Eye

Filed under: Robert Zemeckis, Marketing, Christmas, A Christmas Carol, London, Jim Carrey