Risky business.
Since "Paranormal Activity" stomped all over "Saw VI" at the box office this weekend, it was only a matter of time before someone wrote about how creativity and risk-taking are rewarding, shaking up Hollywood and reminding executives not to write off the audience. So thank you, Patrick Goldstein, for making my job easier. "It's yet another reminder for cynical studio execs that audiences are not simply sequel zombies, only willing to patronize the latest installment of a familiar, easily accessible franchise," Goldstein exults. "Moviegoers still crave fresh, new, exciting ideas, even if they come in a primitive, low-budget package." Also, it's "a risk that has paid off. Big time." Big whoop. Making a lo-fi horror movie is hardly a "fresh, new" idea; the fact that Goldstein mentions "Paranormal Activity"'s "visceral, 'Blair Witch'-style appeal" in the same post should be proof enough of that. The perceived "risk" is in the heads...
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