3D rules, OK?

Published Thu, Sep 17 2009 3:20 PM
Turns out, Jeffrey Katzenberg was right all along. Two years ago, the Dreamworks Animation CEO was confidently predicting that they're be 12-18 full 3D movies in the year 2010. At the time, it seemed like a huge gamble. And now he wins: next year there will be something like 30 3D features. And that's going to be a problem. Because, as Variety reports from the 3D Entertainment Summit in (natch) L.A. (an event Variety also happens to be co-presenting), 3D movies have been too successful too fast, and now there aren't enough screens to go around. Katzenberg was wrong about one thing: he was hoping to have 6,000 3D screens around the world by March, and as of June, , we were about 1,000 shy. There are too many movies and not enough places to screen them, which means that they get bumped from theaters faster. As director Henry Selick,...

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