DDB Chicago and Thornberg & Forester Deliver the “Gift of Togetherness”
Below The Line
With the ambitious goal of raising $1 million by Dec. 31, Ronald McDonald House Charities, (RMHC) recently launched a campaign employing innovative multimedia strategies to unite people around its cause, help them understand the impact its family-centered programs have on improving the health and wellbeing of children and compel them to donate. The campaign’s cross-media elements from DDB Chicago debuted across America this month, including an animated :60 spot the agency created in partnership with design and digital production company Thornberg & Forester (T&F).

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Posted Thu, Nov 29 2012 10:58 AM by Below the Line
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