NBC UNIVERSAL DIGITAL MEDIA
NBC Universal Digital Media leads the company's content development and strategic distribution efforts across emerging digital platforms and technologies. In 2006, partnering with content leaders from around the company, Digital Media added broadband and mobile extensions to the on-air NBC experience. Key to that expansion was the original programming and interactive features of NBC Universal's robust slate of websites, which includes NBC.com, BravoTV.com, NBCSports.com, the new getTrio.com, and CNBC.com. In May 2006, Digital Media oversaw the acquisition of iVillage.com, a community-based online destination where millions of women have been connecting for more than ten years.
A leader in leveraging mobile technology, NBCU continues to expand its presence in wireless with gaming from Universal Mobile Entertainment, the addition of text-message components to popular on-air programming, and news and entertainment content on all of the major mobile carriers. Platform distribution deals include Apple's iTunes, where NBC Universal programs are consistently represented among the top 10 downloads.
NBC Universal Digital Media also launches innovative digital businesses and, in fall 2005, founded the NBC Universal Digital Studios. Dedicated to creating a wide variety of engaging video content for broadband and wireless devices, the studios produced the viral video hit “The Easter Bunny Hates You,” which, without marketing or promotion, has generated more than 5 million streams and was nominated for a 2006 Viral Video of the Year award from TelevisionWeek magazine.
iVillage.com
Acquired by NBC Universal in May 2006, iVillage is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the No.1 online destination for women with 16 million unique visitors, iVillage.com offers an authentic community infused with compelling content from experts on parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features, including thousands of message boards and blogs, allow women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion. For more information, visit www.iVillage.com.
nbbc
nbbc (the National Broadband Company) is an independent business-to-business marketplace designed to aggregate, monetize and distribute both NBC Universal and third-party video to tens of millions of unique users worldwide. Launched in September 2006 by NBC Universal and its broadcast affiliates, and with the participation of over 150 media partners, nbbc connects content owners, website owners and advertisers to create a robust viewing experience across the web. For more information, visit www.nbbc.com.